An Online Video Marketing Boom [Infographic]
Online video advertising is showing double-digit year-on-year growth, and is on path to disrupt TV advertising revenues in the next few years. Let’s take a look at this booming market and how you can take advantage of video advertising.
Infographic Highlights:
# 25% of all viewed video content was advertising
# 4.6 billion minutes of online video ad content watched in June 2012
# As of August 2013, Google is largest Ad Network for videos
# Social Media users are 5x more likely to click on videos and photos
# Brand recall increases 9x with ad campaigns on multiple screens (TV, online video, etc.)
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<a href="http://prestigemarketing.ca/blog/an-online-video-marketing-boom-infographic">An Online Video Marketing Boom [Infographic] </a>
Holiday Shopping Gone Mobile [Infographic]
Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before – by a long shot. How are you going to capitalize on mobile purchasing this holiday season? Find out why shoppers are going mobile and how to take advantage of mobile marketing with our dos and don’ts
Infographic Highlights:
# Mobile purchasing will comprise 20% of online holiday sale in 2012, up from 11% in 2011 and 5.5% in 2010.
# 70% of smartphone users take action within 1 hour after conducting a search.
# 45% of customers plan to shop online this holiday season, up from 35% in 2010.
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<a href="http://prestigemarketing.ca/blog/holiday-shopping-gone-mobile-infographic">Holiday Shopping Gone Mobile [Infographic]</a>
The Future Of Online Display Ads [Infographic]
Do you advertise your business with online display ads? Where would you get the best exposure? What are some key success points when creating and implementing display ads? Find the answers to these questions and more with our latest infographic on The Future of Online Display Ads.
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<a href="http://prestigemarketing.ca/blog/the-future-of-online-display-ads-infographic">The Future Of Online Display Ads [Infographic]</a>
The Reddit Marketing Field Guide [Infographic]
Billing itself as “the front page of the internet”, Reddit is one of the most popular sites on the net. With millions of subscribers and billions of page views, Reddit has the power to make or break any online campaign. Take a closer look at this social powerhouse, and see how you can reach out to the millions of Redditers out there.
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<a href="http://prestigemarketing.ca/blog/the-reddit-marketing-field-guide-infographic">The Reddit Marketing Field Guide [Infographic]</a>
The Importance of Search Engine Optimization
The world of search engine optimization (SEO) is constantly changing. It seems that pretty much every day, there are new rules and restrictions, new algorithms. There is an amazing array of devices on the market now and the numbers are going up all the time – and the SEO community needs to keep up with it all. Luckily, there seems to be a lot of blogs and forums discussing the issues as they arise. Yet even with all the discussion going on, it transpires that many business owners do not really know what they are dealing with when it comes to search engine optimization.
For the record, SEO is not against the rules of search engines but businesses and other users must work within specific guidelines. Attempts to cheat the system will most likely result in being banned from the search engines altogether. The traditional way of using SEO is to simply add keywords, URLs and the like. These highlight what each webpage is looking to communicate to the reader. Within this, it is possible to make use of Geo-Location – this is another increasingly popular, and vital, use of the internet for businesses. The public are making increasingly more use of these options whilst out and about and so it is of the utmost importance that MDs get to grips with it all, particularly given the state of the UK’s economy just now.
