Measuring Effectiveness with Performance Marketing
Even if you’re a complete novice when it comes to marketing, one thing is clear: It’s big business.
In fact, Statista reports that as of 2012, advertising spending in the U.S. was expected to increase to nearly $166 billion.
While television was set to continue leading the pack for advertising budgets, the online market was making a big splash, projected to see the highest growth rate among all media.
(via Has Offers)
The fact that America is fond of its advertising is hardly surprising. After all, Don Draper and the rest of the gang on “Mad Men” have been a hit since the very beginning, and the U.S. is set to continue its dominance as the largest advertising market in the world during 2014.
The question is: What does this all mean for you and your business?