Why You Need Universal Analytics by Google


Several years ago, Google took the world by storm announcing that it would be making coveted web analytics data available to website owners free of charge. Of course, Google was not all too altruistic with its intent — gaining behind the scenes data on millions of websites. Website owners were able to use this data, equally, to make informed decisions about how to optimize websites to drive additional sales and revenue. Universal Analytics is the next step down the road to online success. You Need Universal Analytics Right Now because it offers the following value ads: Offline Analytics, Referral Exclusion, Expanded Custom Variables, Dimension Tracking and Anonymous IDs!