Lead generation was a cornerstone of business success long before the Internet changed the game, but in the ensuing years, it’s become ever more important for organizations both large and small to focus on bringing in new consumers.
(via Web SEO Analytics)
So whether it’s your online presence you’re worried about or more classic forms of lead generation, it pays to have best practices in place. The following are some cardinal rules you’ll want to keep in mind when creating a lead generation strategy:
Leave a number
Whether it’s a landing page on your website or an ad on the radio, providing consumers with a number to call is essential for lead generation.