The first step of our web analytics approach is carrying out a thorough audit of your site. We analyze how users enter your site, where they came from, which technology they use, and if they are new or retuning visitors. This information will help us to understand if you are actually targeting the right audience and the marketing channels you should focus to attract potential clients of your business. We also look at how your visitors navigate your site, analyzing their journey and their exit points. This information is extremely useful to identify areas on your site that are working well and those that needs to improve to keep your visitors engaged.
We also analyze keywords that visitors use to reach specific pages or sections of your site. This will help us to optimize those pages with content relevant to your business, your clients, and those particular searches.
In our web audits we identify technical aspects affecting performance such as site speed, responsiveness, potential server errors, and other technical issues relevant to SEO. Being SEO experts is also very useful here!
We will use the information gathered within the audit to come up with a customized web strategy that goes beyond fixing technical aspects and is focused on how you can get more visitors and keep them engaged.
Web analytics is not just the process of measuring the traffic to your site but a powerful tool that, if performed efficiently, provides the necessary data to make successful marketing decisions for your business.
With web analytics we gain useful insights about the following:
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