High Social Media Engagement Increases Retail Sales
Marketing engagement on social media boosts revenue
The relationship between marketing and business success is nothing new, but recent data shows just how much a strong social media strategy can enhance a business’ bottom line.
Shopper social media company Collective Bias released research showing retail customers who are engaged on social media tend to spend more at businesses. In fact, Facebook fans of grocers who posted 10 or more times on the company’s Facebook page spent over $1,000 more each year compared to a typical customer.