Nowadays consumers are using their mobile phones for a variety of activities before, during, and after their in-store shopping experiences. So how does this impact your brick and mortar business? Here are some ways that your potential customers are using mobile which influences their path to purchase and their basket size.
90% of smartphone shoppers use their phone for pre-shopping and the top 5 things they do are: find location/directions, find hours, make pricing comparisons, find promo offers and find where specific products are sold.
Tip: Make it easy for customers to find your location, directions and hours when they visit your website on mobile.