Social media is an important tool for lead generation and affiliate marketing programs. While these networks can help your brand connect with a wider audience or reach more qualified prospects, it’s important to avoid any significant missteps with these platforms. Here are some crucial errors that you need to prevent:
1. Taking advantage of inappropriate news events
While some real-life events can be used to express a viral brand message like Oreo’s tweet about the power outage at the 2013 Super Bowl, not everything is fair game on social media. Some brands found themselves in hot water this year after putting a promotional spin on inappropriate events, according to Tech Republic. The same goes for getting involved in trending hashtags without researching them first. It’s crucial to think about how something may be interpreted by others before posting to avoid reputational hazards.