Customers are more tech-savvy than ever before, and marketers have a huge arsenal of tools available for lead generation. However, consumers’ demands are growing more sophisticated. They want personalized marketing content and to be able to interact with a brand through whichever channel they choose. Using data to refine your marketing efforts improves your ability to maintain engagement with current and potential clients. Data-driven marketing created a number of new opportunities, according to Forbes and Turn’s “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization” report.
It’s hard to create meaningful customer engagement without the personalization capabilities of data. Leaders in data-driven marketing are more likely to report they have a competitive advantage and experience an increase in revenue. Although some companies have been implementing customer data points into their marketing efforts for some time, it’s becoming more important than ever before to maintain relevance and ensure individuals are getting valuable content.