What is Contextual Content Marketing?
Contextual content marketing is one of the biggest trends driving digital marketing in recent years. In fact, content marketing was voted the top marketing activity to drive commercial results in 2015, the Adweek Blog Network noted—outranking big data, marketing automation and social media marketing. Whether you’re hosting a cooking blog or a sample booth at a music festival, your content marketing strategy must contain two essential ingredients: good timing and authenticity.
Contextual marketing can strengthen brands’ relationships with consumers.