Knowing When Your Brand Needs A Mobile App
With more consumers spending time on their mobile apps, you may be wondering whether to take advantage of the trend. Many companies create apps to build on their existing communication with consumers via their iPhones, iPads and Androids, provide them with a new service, or broaden their audience.
But brand apps still comprise a small fraction of overall app activity. A few well-functioning mobile channels may already serve your brand just fine.