As smartphone users increase, and our phone becomes the essential tool for connecting with people and businesses alike, Pay Per Call is the most relevant and next-level arena to make sure you are present in.
Our Pay Per Call marketing strategies make sure that your ads are seen by relevant audiences so that the leads that call are already looking for products or services just like yours. Pay Per Call uses unique trackable phone numbers to send qualified calls to you. As with any type of performance based marketing, you get the exposure regardless but only pay for the tangible leads that call in.
Why People Call?
What’s the Difference Between Pay Per Call marketing and Pay Per Click advertising?
Pay Per Call and Pay per Click are both performance-based advertising models, and the main difference is not just the channels of computer or phone. First of all, there is a 10-15% higher closing rate for phone calls over online leads. While Pay Per Click can be vulnerable to click fraud, Pay Per Call has built on call tracking technology which safely tracks valid calls so that results and performance can be accounted for. Further, Pay Per Click takes you from one online place to another online place, and Pay Per Call marketing stretches to both online and offline advertising to include print, TV, and more.
In a world of ever expanding channels and devices, marketers have to be very strategic about where they invest their budgets. And one of the biggest measures of success for marketers is a healthy ROI.
Many brand advertisers are missing out on the performance placement opportunities that radio has to offer. Pay-per-inquiry radio advertising is one such opportunity for direct marketers because, typically, you only pay for the inquiries generated, regardless of the number of spots that air. It could also enable you to reach more radio markets than you…
You need two things to profit from pay-per-inquiry: relationships with media outlets and a desire to advertise across a wide geographical area. Also called cost per lead, pay per lead or pay for performance, it’s a direct response marketing model whereby advertisers receive free ad time and space but only pay for results. The catch:…