Today marks Google’s implementation of a new mobile search algorithm that is meant to change mobile search results for the better. As usual, Google’s standard for “better” is based on user experience, so this change is geared for mobile users rather than businesses. Our online experience is increasingly on our mobiles as our phones are…
Web Analytics is not just the process of measuring your traffic but a powerful tool that helps to design successful web marketing strategies.
Web Analytics Process
The first step of our web analytics approach is carrying out a thorough audit of your site. We analyze how users enter your site, where they came from, which technology they use, and if they are new or retuning visitors. This information will help us to understand if you are actually targeting the right audience and the marketing channels you should focus to attract potential clients of your business. We also look at how your visitors navigate your site, analyzing their journey and their exit points. This information is extremely useful to identify areas on your site that are working well and those that needs to improve to keep your visitors engaged.
We also analyze keywords that visitors use to reach specific pages or sections of your site. This will help us to optimize those pages with content relevant to your business, your clients, and those particular searches.
In our web audits we identify technical aspects affecting performance such as site speed, responsiveness, potential server errors, and other technical issues relevant to SEO. Being SEO experts is also very useful here!
We will use the information gathered within the audit to come up with a customized web strategy that goes beyond fixing technical aspects and is focused on how you can get more visitors and keep them engaged.
Benefits of Web Analytics
Web analytics is not just the process of measuring the traffic to your site but a powerful tool that, if performed efficiently, provides the necessary data to make successful marketing decisions for your business.
With web analytics we gain useful insights about the following:
- Who are your visitors and how they interact with your site
- How users reach your site and which keywords they use
- Bottlenecks and gaps that need to be tackled
- Technical issues that need to be corrected to make your site fast, nice, and relevant
- Online marketing strategies suitable for your website and business
Understand your Web Users
Getting a new website design can really make a huge impact on your business. The question is: will it be a positive or a negative impact? With a new design, online customers will probably see you as a more professional organization. A well-done site can draw new customers and new employees simply by presenting your…