Having an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…
If you are looking for an immediate sales impact we can deliver with Paid Search. We also use Paid Search as an initial testing tool to determine how effective your website is at closing sales. Paid search allows us to generate targeted consumers to your website as quick as 24 hours to see if your website is able to convert consumers into new customers for you.
Ever noticed how search engines display “sponsored ads” on their search results page? These ads, commonly known as Pay-Per-Click or Pay-Per-Action advertising, help connect targeted customers to businesses that offer products or services they are looking for.
Paid Search is a major part of the foundation of your marketing strategy as we find the right mix of keywords your potential customers are typing into search engines which helps us determine your general SEO needs.
Benefits of Paid Advertising
Paid search is critical to helping us quickly understand which consumers will buy from your website and how they want to buy. Whether you are a new advertiser or have an existing AdWords account, our paid search marketing specialist can help you with:
- New Account Setup – Set up accounts at top Paid Search sites like Google and Bing amongst others for you to manage ongoing.
- Paid Search Campaign Design – We will help design paid search campaigns based on our analysis of your greatest opportunities for you to manage ongoing.
- Paid Search Management – We will manage your Paid Search campaign ongoing allowing you to focus on your business and fulfill the orders we deliver. We will monitor and optimize your campaigns for maximum ROI.
Maximize Your Paid Ad Dollars
Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental…
The abundance of information on pay-per-click solutions can make it hard to know whether each new development will help you improve your overall PPC revenue – or leave you spinning your wheels. Even seasoned marketers and PPC managers struggle with figuring out which trends will help them boost ad revenue through website traffic. If you…