Using Big Data to Build Customer Relationships

Big data most likely to impact customer relationshipsBig data is no longer a marketing buzzword; it’s an industry mainstay. In today’s digital age, businesses are trying to leverage mass quantities of collected information to their advantage by identifying their customers’ behavioral and buying trends.

Big data most likely to impact customer relationships

In fact, creating stronger consumer partnerships is the area where big data could have the biggest impact this year! According to a recent Accenture study, “Big Success with Big Data“, 37 percent of executive respondents said big data would have the largest effect on positively driving customer relationships this year. Sixty-three percent reported believing big data impacting customer relationships was in the top three effects.

Online Marketing Strategy

6 Common Landing Page Mistakes

Why are your visitors leaving your websiteAre your visitors leaving your website?

Here’s a scary thought: You’re driving traffic to your landing pages, but conversion rates are spookily low. The traffic is flowing in the right direction, but once the users reach your site, they’re fleeing as if; they just saw a ghost.

But why?

Businesses can drastically improve landing page conversion rates with relevant information, well-placed CTAs and outlining a clear, simple message to follow on their landing pages. According to a recent infographic compiled by software suite Marketizator, there are a few reasons why customers are spooked by landing pages:

Lead Generation

Digital Outreach is Evolving – Prestige Marketing

Digital marketing has become an important aspect of lead generation among many advertisers, so it may not come as a surprise that spending on social and search advertising is increasing.

Search and social lead generation spending is increasing

According to a recent infographic compiled by software company Kenshoo, both social and paid search advertising spend increased 81 and 19 percent year over year, respectively. Even between the second and third quarter this year, firms increased their spend as search marketing in Q3 was up 3 percent from Q2, while social advertising expenditures increased 13 percent in the same time period.

Lead Generation

5 Key Marketing Trends for This Holiday Shopping Season

The biggest holiday shopping season is fast approaching. With consumers searching for deals across a variety of screens (desktop, mobile, and tablets), here are five key marketing trends from the previous year that will help you achieve a successful retail season – both online and off. 

5 Key Marketing Trends For This Holiday Shopping Season

1) Mobile – Get Them On The Go

We already know that mobile plays an essential role in the shopper’s journey. Given last year’s holiday numbers, we expect this trend to grow, where mobile will influence the entire path from research to purchase.

2) Gray Friday is the new Black Friday

Retailers have began their promotions earlier and consumers have shown a positive response. Instead of just having a one day Black Friday deal in November, retailers are stretching deals and promotions across the entire month.

3) Savvy shoppers know exactly what they want

Shoppers are smarter than ever as they would spend hours researching and comparing a product before any purchase is made.

4) Smartphones affect in-store sales

Shoppers are using their mobile device to assist them with in-store purchases, from finding product information to pricing comparisons.

5) Give them a bargain

Every shopper loves a good deal. If the pricing and shipping is right, they will be reaching for their wallets.

Infographic

Using Big Data Analytics to Measure Digital Marketing ROI

measuring digital ROIDigital marketing has entirely transformed the way businesses reach out to prospective clients. The Internet’s vast reach has enabled companies to not only connect with a higher number of prospects, but do so in a more engaging manner in real time. As a result, marketing spend on digital channels – social media, specifically – has increased significantly over the years.

Citing a Duke University study, The Wall Street Journal recently reported spending on social media advertising, currently represents 9 percent of advertising budgets. That figure is expected to increase to 13 percent by next year and will likely account for 21 percent of the pie in the next five years. Digital marketing spend in general is forecasted to increase 11 percent in the next 12 months, while traditional advertising budgets are expected to contract 3.6 percent.

Lead Generation