Digital Outreach is Evolving – Prestige Marketing
Digital marketing has become an important aspect of lead generation among many advertisers, so it may not come as a surprise that spending on social and search advertising is increasing.
According to a recent infographic compiled by software company Kenshoo, both social and paid search advertising spend increased 81 and 19 percent year over year, respectively. Even between the second and third quarter this year, firms increased their spend as search marketing in Q3 was up 3 percent from Q2, while social advertising expenditures increased 13 percent in the same time period.