Big data is no longer a marketing buzzword; it’s an industry mainstay. In today’s digital age, businesses are trying to leverage mass quantities of collected information to their advantage by identifying their customers’ behavioral and buying trends.
Big data most likely to impact customer relationships
In fact, creating stronger consumer partnerships is the area where big data could have the biggest impact this year! According to a recent Accenture study, “Big Success with Big Data“, 37 percent of executive respondents said big data would have the largest effect on positively driving customer relationships this year. Sixty-three percent reported believing big data impacting customer relationships was in the top three effects.