The end of the year is rapidly approaching, which means it’s already time to look ahead to 2015. If certain tactics didn’t deliver results in 2014, it may be time to consider a lead generation refresh. Here are some of the tactics that are expected to be the most important in the next year:
Content Marketing for Lead Generation
The marketing industry has been buzzing about content for the past few years, with good reason. Content is a great source of qualified B2B leads. However, this marketing channel has evolved over time, so it’s important to keep up with new trends.