Affiliates may be somewhat of a mystery to many businesses as they are not often talked about when devising a marketing plan. But having a team of great affiliates can be a major asset when trying to grow your business.
Affiliates are like a commission-only sales force; you only compensate them when they generate a pre-determined desired action. For example, the action is typically when a new lead is generated or when a sale is made. This relationship is simple: you need new customers and affiliates can deliver them. You do not need to have a huge marketing budget to be successful when you have great affiliates doing the work for you.