Even though the Internet has the power to connect you to a large, global audience, local marketing is crucial for personalization. Whether you target a small area or consumers in multiple geographic regions, content needs to be customized based on their unique interests.
However, marketing is becoming more challenging for many brands as consumers grow more concerned about privacy and turn off tracking in their Web browsers or pay to remove ads from mobile apps, according to Ad Age. Even though companies have more ways to reach customers than ever before, it isn’t always easy. Local marketing makes it easier for companies to connect with their target audience because it enables clearer intersections between search engine optimization, social media and mobile.