Is Your Email Campaign Ready for 2015?
While some marketers have been saying email is dead for several years, this tactic is still relevant for many industries. However, it has changed a great deal over time. Techniques that converted customers in the past may not be relevant any longer. Email isn’t going anywhere. It can still be incorporated into other digital marketing strategies.
Some components of email marketing are becoming less relevant, according to ClickZ. Consider making these changes in 2015: