Companies that want to success in today’s market need to have a strong online presence. Marketing tactics used in the past, such as newsletters, leaflets, events, radio and TV ads, etc. are still important but need to be combined with a comprehensive and customized digital strategy. Some companies decide to save money and assign their…
Marketers hoping to entice prospects to open, read, click or act on emails face the need for a delicate balance. How do you write a subject line that’s urgent but informative? Enticing, not off-putting?
Online email marketing consultancy Phrasee studied the click rates and open rates of about 700 emails. It found that even very subtle differences in word choice can have a major impact on the likelihood of the recipient taking the action you want. While the right phrasing in email marketing helps increase business sales, language that suggests boasting or too much urgency can backfire on marketers. Even minor grammatical distractions like too many commas or capitalized words can land an email in the trash folder.
While some marketers have been saying email is dead for several years, this tactic is still relevant for many industries. However, it has changed a great deal over time. Techniques that converted customers in the past may not be relevant any longer. Email isn’t going anywhere. It can still be incorporated into other digital marketing strategies.
Some components of email marketing are becoming less relevant, according to ClickZ. Consider making these changes in 2015:
Even though it’s been around for a while, email marketing is still one of the best ways to attract new customers and build strong relationships with clients. Many marketers have moved on to other digital tactics, but email is a tried and true technique that drives results and offers a high return on investment. Like many other marketing channels, email has changed over time. Here are some ways that emails will likely be used in 2015 for lead generation:
1. Mobile responsive messages will be mandatory
Mobile website traffic surged in 2014. More people are using their smartphones to check email, search the Web and browse their social networks than ever before. Not accommodating mobile users is a crucial error for any marketer, even in the business-to-business sector. Subscribers expect to be able to easily view emails from any device. Poorly designed mobile emails take a long time to load, and it may be difficult for users to click through to your website. Responsive emails can ensure all device users are able to view the message.
Consumers now are widely using smartphones and portable devices to remain connected to the outside world. In doing so, they’re not only more informed, they’re also inundated with information, requests and content coming from all angles. With that said, marketers are having a harder time making a lasting impression on consumers once their message gets…