Ever noticed how search engines display “sponsored ads” on their search results page? These ads, commonly known as Pay-Per-Click or Pay-Per-Action advertising, help connect targeted customers to businesses that offer products or services they are looking for.
Paid Search is a major part of the foundation of your marketing strategy as we find the right mix of keywords your potential customers are typing into search engines which helps us determine your general SEO needs.
Paid search is critical to helping us quickly understand which consumers will buy from your website and how they want to buy. Whether you are a new advertiser or have an existing AdWords account, our paid search marketing specialist can help you with:
Having an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…
Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental…
The abundance of information on pay-per-click solutions can make it hard to know whether each new development will help you improve your overall PPC revenue – or leave you spinning your wheels. Even seasoned marketers and PPC managers struggle with figuring out which trends will help them boost ad revenue through website traffic. If you…