Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental clicks. This number is even greater when the organic result rank 5 or below. Thus, whether your website is ranking in the top 3 spots or lower, pay per click advertising can help boost your visibility and generate traffic that might have been missed.
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<a href="http://prestigemarketing.ca/blog/pay-per-click-search-engines-best-friend-infographic/"><img src="http://www.prestigemarketing.ca/wp-content/uploads/2015/07/IG-PayPerCallAdvertising2015.jpg" alt="Pay Per Click Is Search Engine's Best Friend [Infographic]" width="553" /></a>
<a href="http://prestigemarketing.ca/blog/how-google-analytics-benefit-small-business-infographic/">Pay Per Click Is Search Engine's Best Friend [Infographic]</a>