Google AdWords PPC or SEO for Small and Medium Sized Businesses?
The Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing. You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:
– Do you need immediate business?
– Can you afford to pay for traffic?
– Can you afford to invest for 6-12 months without seeing significant growth in my business?
– Do you have the budget to do both?
Immediacy Vs Investment Now let’s break down what these questions can mean for you.