online advertising acronyms definition

Online Advertising Acronyms: PPC, CPM, UV, PI, PV, CPC, CPA, CTR

  Having an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…

Pay Per Click Is Search Engine’s Best Friend [Infographic]

 

Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental clicks. This number is even greater when the organic result rank 5 or below. Thus, whether your website is ranking in the top 3 spots or lower, pay per click advertising can help boost your visibility and generate traffic that might have been missed.

3 Common Pay-Per-Click Pitfalls

3 pitfalls to avoid in PPC

The abundance of information on pay-per-click solutions can make it hard to know whether each new development will help you improve your overall PPC revenue – or leave you spinning your wheels. Even seasoned marketers and PPC managers struggle with figuring out which trends will help them boost ad revenue through website traffic.

If you face one of three common pitfalls, you are not alone:

Google AdWords PPC or SEO for Small and Medium Sized Businesses?


The Questions to Ask Yourself
So you’re a small or medium sized business and you need online marketing.  You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:

– Do you need immediate business?

– Can you afford to pay for traffic?

– Can you afford to invest for 6-12 months without seeing significant growth in my business?

– Do you have the budget to do both?

Immediacy Vs Investment Now let’s break down what these questions can mean for you.