Content marketing is part science and part art. Different content marketing tactics serve their purpose during various stages of the sales cycle. Determining which content marketing methods to use can be an exhausting process. Additionally, some trends have lost effectiveness over time.
It’s important to consider your target audience’s interests to stand out. The annual growth rate of content is 200 percent, Forbes reported. With all the content that is flooding the Internet on a daily basis, brands need to ensure their marketing efforts are relevant and engaging. In the past, marketers could attract buyers by merely offering content, but now it needs to be meaningful to work for lead generation. Content that is highly targeted and personalized will stand out from competitors. Now that the Internet is saturated with content, potential customers are pickier about what they want to read – or better yet, share with others.
Additionally, companies will realize they need both content marketing and search engine optimization, not one or the other. Content can boost search results, but you can’t produce it without keeping SEO best practices in mind.