In a world of ever expanding channels and devices, marketers have to be very strategic about where they invest their budgets. And one of the biggest measures of success for marketers is a healthy ROI.
What is your call-to-action (CTA) strategy? We all know including them in our ads, blog articles, and site content is important. Many businesses tend to sandwich their content with a CTA at the beginning and at the end. The logic behind this is sound: putting a CTA button at the top is the first thing…
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