A Brief History of Google Search Algorithms

A brief history of Google search algorithms

Confused by algorithms? Who wouldn’t be, considering that Google changes its search algorithms hundreds of times each year. The point of these pesky formulas, however, is not as hard to grasp if you understand why they exist in the first place.

Google bases its search results on PageRank, its original algorithm dating back to the 1990s. PageRank was created to establish a hierarchy that would rank websites in search engine results according to importance and popularity. Generally, it does so by taking into account both the quantity and quality of links to a given page. Your website may not have received thousands of visitors, but if it’s the only online source of expert information on a given topic, it could still rank higher than a spammy page that has been viewed more times.

Many other factors determine the ranking of search results on Google. Take a look at the top three  and what they mean for marketers:

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Google AdWords PPC or SEO for Small and Medium Sized Businesses?


The Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing.  You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:

– Do you need immediate business?

– Can you afford to pay for traffic?

– Can you afford to invest for 6-12 months without seeing significant growth in my business?

– Do you have the budget to do both?

Immediacy Vs Investment Now let’s break down what these questions can mean for you.

Online Marketing Strategy, Pay-Per-Click, Searching Engine Optimization

How to Use Local Marketing

How to use local marketing in 2015Even though the Internet has the power to connect you to a large, global audience, local marketing is crucial for personalization. Whether you target a small area or consumers in multiple geographic regions, content needs to be customized based on their unique interests.

However, marketing is becoming more challenging for many brands as consumers grow more concerned about privacy and turn off tracking in their Web browsers or pay to remove ads from mobile apps, according to Ad Age. Even though companies have more ways to reach customers than ever before, it isn’t always easy. Local marketing makes it easier for companies to connect with their target audience because it enables clearer intersections between search engine optimization, social media and mobile.

Searching Engine Optimization

How to Choose a SEO Service Provider

Top Question When Considering SEO Services

When speaking to people looking for an SEO provider, the most common question we hear from them is, “How much does it cost?”

That’s a fair question. Everyone needs to know their bottom line and how to get the best return on their investment (ROI). However, when searching for an SEO company, the cost isn’t the primary factor that you should be looking at. It’s what you will receive in return that should matter the most.

We often use the example of taking a car into a mechanic to get it serviced. If you had a relatively new Mercedes that needed it tuned up, you can either take it to a trusted and experienced mechanic or find someone off of Craigslist to do the job at a fraction of the price.

Searching Engine Optimization

3 Things You Need to Know About SEO Services

It’s never too late to give your SEO a boost

3 Things You Need to Know About SEO Services

Search engine optimization has become such a buzzword in recent years that even businesses that don’t fully understand what it is or how it works are aware of its importance.

In short, SEO is all about making sure your website is at the top of the pile when a consumer searches for something online. Many businesses turn to paid searches to ensure their sites get premier billing, and while this can be beneficial in strategic doses, do you really want to keep paying for potential customers to see your website if you can do it for free?

Searching Engine Optimization