Top Question When Considering SEO Services
When speaking to people looking for an SEO provider, the most common question we hear from them is, “How much does it cost?”
That’s a fair question. Everyone needs to know their bottom line and how to get the best return on their investment (ROI). However, when searching for an SEO company, the cost isn’t the primary factor that you should be looking at. It’s what you will receive in return that should matter the most.
We often use the example of taking a car into a mechanic to get it serviced. If you had a relatively new Mercedes that needed it tuned up, you can either take it to a trusted and experienced mechanic or find someone off of Craigslist to do the job at a fraction of the price.
Now, it’s not to say that the Craigslist mechanic couldn’t or wouldn’t do the same job, but you are gambling the quality of results for a lower price. It is very possible that their lack of expertise would mean that the job completed might not be as good as the experienced mechanic who specializes in luxury cars. Further, a poor job done might even cost you even more money if the car has to be taken to a professional afterwards.
This philosophy is the same when selecting an SEO company. There are plenty of experienced companies who can do a great job, but there are just as many companies whose lower rates may reflect lower skill level or less experience. Of course, not all companies that are inexpensive will provide inadequate services, but if you are seeking SEO services, you should recognize that not all SEO companies are the same and that you will often get for what you pay for.
Your SEO Checklist
Here are some questions you should ask any potential SEO provider:
- What’s going on with my website now?
- What is the SEO strategy to improve my rankings?
- How long will it take before I can expect to see some results?
Based on the current state of your website and the necessary work needed to improve its rankings to reach your goals, the service provider should be able to provide you an estimate of projected cost. Yes, the costs may be higher than you expected and this might lead you to adjust your goals. For example, if getting to the #1 spot on Google required $1500 a month, but getting onto the first page was $1000 a month, this information may cause you to reconsider your goals.
However, if your company can’t afford to do the work necessary to reach the first page regardless of price options given, then you might be better off saving that money then spending it without reaching the results you really want. You may want to wait to invest in SEO services until your budget allows for you to work with the company that can really make a difference for you, and focus your efforts on continuing to build your business in other ways in the meantime.
The bottom line is this: if you are going to invest in SEO, you should opt for the provider who can deliver the goods. If you can’t afford the goods, it’s better to not buy at all than to settle for something less.
Contact us today for a FREE SEO AUDIT.