Is Pay-per-Call Advertising Right for You?
A Pay-per-Call advertising program will have your company listed in print publications and get radio and TV air time at no upfront cost. You only pay when a prospect calls as a result of the ads, and the phone call lasts a certain amount of time. There is no upfront media buy here!
The first step is to determine if this type of advertising is a fit for your company. Pay-Per-Call is an asset to businesses that provide a service or product that can be used by a large majority of consumers or businesses. Also, this is a great marketing option if you accept inbound sales calls and are looking to increase brand awareness. Pay-Per-Call advertising can be an especially lucrative ad channel if you have a national presence.