The abundance of information on pay-per-click solutions can make it hard to know whether each new development will help you improve your overall PPC revenue – or leave you spinning your wheels. Even seasoned marketers and PPC managers struggle with figuring out which trends will help them boost ad revenue through website traffic.
If you face one of three common pitfalls, you are not alone:
Remember when purchasers paid marketers regardless of whether they were able to track and measure just how effective their campaigns were? How times have changed. With the introduction of each new measuring device, it seems, comes more pressure for marketers to whip up results. The fact that most Internet ad revenue in the U.S. is now comprised of performance-based advertising only highlights this fact.
To spark some ideas, check out three key ways to do so:
The Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing. You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:
– Do you need immediate business?
– Can you afford to pay for traffic?
– Can you afford to invest for 6-12 months without seeing significant growth in my business?
– Do you have the budget to do both?
Immediacy Vs Investment Now let’s break down what these questions can mean for you.