Companies that want to success in today’s market need to have a strong online presence. Marketing tactics used in the past, such as newsletters, leaflets, events, radio and TV ads, etc. are still important but need to be combined with a comprehensive and customized digital strategy. Some companies decide to save money and assign their…
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Is in your 2017 business plan to focus more efforts on increasing your website ranking? Congratulations you are in the right track to take your business to the next level! In this blog post we have compiled several useful tips to achieve this goal with the help of SEO. What’s is SEO? If you are…
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The digital marketing landscape will keep changing and growing at fast speed in 2017 and predictions for Search Engine Optimization (SEO) are similar. You need to be aware of the changes and respond to the new trends. To help you strategize successfully your SEO activities we have summarized some recommendations that you can start implementing now…
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Having an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…
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In a world of ever expanding channels and devices, marketers have to be very strategic about where they invest their budgets. And one of the biggest measures of success for marketers is a healthy ROI.
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What is your call-to-action (CTA) strategy? We all know including them in our ads, blog articles, and site content is important. Many businesses tend to sandwich their content with a CTA at the beginning and at the end. The logic behind this is sound: putting a CTA button at the top is the first thing…
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With more and more users searching on their mobile devices, giving them the option to call and speak with someone directly has played a huge role in improving conversions.
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Search Engine Marketing (both paid and SEO) is one of the most effective form of customer acquisition. While there is a lot of focus on growing organically through Search Engine Optimization, marketers should not dismiss Pay Per Click Advertising. Even if your website is ranked #1, data showed that paid ads provides 50% incremental clicks. This number is even greater when the organic result rank 5 or below. Thus, whether your website is ranking in the top 3 spots or lower, pay per click advertising can help boost your visibility and generate traffic that might have been missed.
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There are many reasons marketers are investing time, attention and cash in their e-commerce ad campaigns. New trends and features in pay-per-click advertising models are providing us with more keyword level control than ever. The rise of online product listing ads – as well as increasing improvements around product listings themselves – is also creating more product awareness among consumers who shop online.
Google AdWords dominates the paid search industry and is certainly crucial to many online campaigns. But marketers shouldn’t overlook the benefits of Bing ads.
A boost to search volume
One misconception that marketers and consumers alike share is that Google somehow controls all online searches. There’s actually more diversity of search methods than many people realize. According to comScore’s “April 2015 U.S. Desktop Search Engine Rankings,” Yahoo sites account for 12.7 percent of search volume and Microsoft sites account for 20.2 percent. Google gets 64.2 percent – a high percentage, but not exactly a monopoly.
Bing Ads serves pay-per-click ads for Yahoo and Microsoft sites. Can your brand afford to miss out on nearly one-third of searches?
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Marketers and consumers have something in common: Neither group knows quite what to make of mobile advertising. But we’re getting there. We know, for instance, that consumers are willing to view certain ads they consider relevant to them. Yet there is an overall aversion to the prevalence of mobile advertising, PwC reported recently. That – and the relative newness of this advertising trend – may help explain why marketers are not unanimously on board with every aspect of mobile programmatic advertising.
Marketers do value mobile advertising, though. Different brands and organizations tend to focus on the aspects that are most relative to their current marketing campaigns. More and more, marketers are shifting funds from other formats to fold mobile strategies into their programs. In the latest IAB Mobile Center’s “Marketer Perceptions of Mobile Advertising” research, a holistic look at marketers’ views of mobile, two out of five marketers agreed that mobile programmatic advertising would help them reach their target audiences.
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