Digital Outreach is Evolving – Prestige Marketing

Digital marketing has become an important aspect of lead generation among many advertisers, so it may not come as a surprise that spending on social and search advertising is increasing.

Search and social lead generation spending is increasing

According to a recent infographic compiled by software company Kenshoo, both social and paid search advertising spend increased 81 and 19 percent year over year, respectively. Even between the second and third quarter this year, firms increased their spend as search marketing in Q3 was up 3 percent from Q2, while social advertising expenditures increased 13 percent in the same time period.

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Lead Generation

5 Key Marketing Trends for This Holiday Shopping Season

The biggest holiday shopping season is fast approaching. With consumers searching for deals across a variety of screens (desktop, mobile, and tablets), here are five key marketing trends from the previous year that will help you achieve a successful retail season – both online and off. 

5 Key Marketing Trends For This Holiday Shopping Season

1) Mobile – Get Them On The Go

We already know that mobile plays an essential role in the shopper’s journey. Given last year’s holiday numbers, we expect this trend to grow, where mobile will influence the entire path from research to purchase.

2) Gray Friday is the new Black Friday

Retailers have began their promotions earlier and consumers have shown a positive response. Instead of just having a one day Black Friday deal in November, retailers are stretching deals and promotions across the entire month.

3) Savvy shoppers know exactly what they want

Shoppers are smarter than ever as they would spend hours researching and comparing a product before any purchase is made.

4) Smartphones affect in-store sales

Shoppers are using their mobile device to assist them with in-store purchases, from finding product information to pricing comparisons.

5) Give them a bargain

Every shopper loves a good deal. If the pricing and shipping is right, they will be reaching for their wallets.

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Infographic

Using Big Data Analytics to Measure Digital Marketing ROI

measuring digital ROIDigital marketing has entirely transformed the way businesses reach out to prospective clients. The Internet’s vast reach has enabled companies to not only connect with a higher number of prospects, but do so in a more engaging manner in real time. As a result, marketing spend on digital channels – social media, specifically – has increased significantly over the years.

Citing a Duke University study, The Wall Street Journal recently reported spending on social media advertising, currently represents 9 percent of advertising budgets. That figure is expected to increase to 13 percent by next year and will likely account for 21 percent of the pie in the next five years. Digital marketing spend in general is forecasted to increase 11 percent in the next 12 months, while traditional advertising budgets are expected to contract 3.6 percent.

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Lead Generation

Winners all Around: WhitecapsFC Suite Social Contest

DSC_0635 (2)The Vancouver WhitecapsFC ended their 2014 regular season and entered the playoffs with a 1-0 victory against the Colorado Rapids this past Saturday night. Prestige Marketing and WhitecapsFC had teamed up to host a Twitter contest for top-tweeting fans to win a seat in Prestige’s hospitality suite for themselves and a guest, as well as a chance at a Whitecaps jersey signed by the players. We got to enjoy the exciting game together, and Murray Lynn amped up the luck at halftime by winning the draw for the signed jersey, presented here by our Business Development Manager, Daniel Whalen.

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Events, Promote & Reach, Social Media

How To Measure Social Media Marketing

Social media marketing is no longer a trend; it’s an industry mainstay. According to a recent Social Media Examiner industry study, 92 percent of marketers feel social media is important for their business, a 6 percent increase from 86 percent in 2013. It’s clear that social marketing is beneficial to business growth, but the secret sauce that ties…

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Social Media

How To Generate More Leads For Your Business

Lead generation 101: Know what customers like Successful lead generation strategies start with understanding a target market and exploiting certain wants and desires. Businesses can’t expect to effectively interact with potential leads if they’re sending useless rhetoric during an outreach campaign, so it’s critical for marketers to not only communicate on channels where consumers are…

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Lead Generation