How Does Mobile Usage Impact In-Store Purchase

Nowadays consumers are using their mobile phones for a variety of activities before, during, and after their in-store shopping experiences. So how does this impact your brick and mortar business? Here are some ways that your potential customers are using mobile which influences their path to purchase and their basket size.


90% of smartphone shoppers use their phone for pre-shopping and the top 5 things they do are: find location/directions, find hours, make pricing comparisons, find promo offers and find where specific products are sold.

Tip: Make it easy for customers to find your location, directions and hours when they visit your website on mobile.


Affiliate Marketing for Lead Generation – Myths

3 Myths About Affiliate Marketing

3 myths about Affiliate MarketingThere are a number of myths surrounding the affiliate marketing industry. Digital lead generation has grown in popularity and effectiveness, thanks in part to the rise of Web-based outreach campaigns, but a number of myths surround affiliate marketing – some of which cause businesses to avoid affiliate initiatives.

Decision-makers and business owners alike need to understand these myths to make the best choices they can for the growth of their respective companies. Affiliate partners have a lot to gain by implementing some type of digital lead generation campaign. Listed below are three myths about affiliate marketing:


Content Marketing Master Class Conference

Processed with VSCOcam with hb1 preset Content Marketing Institute (CMI) held their Content Marketing Master Class conference at the Sir Francis Drake Hotel in San Francisco on December 4. Prestige’s resident Content Specialist, Echo Quan, was in attendance to hear speaker and Chief Strategy Officer Robert Rose talk about Content Marketing in the context of the evolution of marketing.

Prestige’s Takeaways

1) Value over Information A great question that Rose presented was about the value we offer, and the value our customers are looking for. When we look at our homepage content, is what we see informational content or content of value to the customer? Since our site’s homepage is often the target audience’s first interaction with our company, or is their first online reference to us, that we should use it to show that we are of value of them. It is your first and possibly only chance to deliver an excellent experience. You could have featured webinars, videos or educational content. Rather, company homepages often center on information about who, what and why about ourselves rather than the customer, leaving it up to the visitor to draw their own connections. Focus your content to send a message: target upper management, present thought leadership, and remember: “Differentiate means telling a different story, not the same one incrementally better.”

2) Your Real Competition Rose suggests that our real competition is not our direct competition. In fact, he claims that our target audience doesn’t even see our direct competitors as our competition. If what we are competing for is our existing and future customer’s attention, then Rose is arguing that the context of attention isn’t just confined to marketing needs. Whatever people are giving their time and energy to is your competition. Even deeper, what people care about is your competition. Sure, when it comes down to choosing marketing services, of course your customer has to pick between you and other marketing firms. But contemporary consumers have different standards of loyalty and relationship. If you are only a product or service, that in itself is not a hold on your customers because what they care about is not a product or service. The underlying motivation is that they care about the success of their role or company. For example, if your ideal customer is management of medium or larger sized firms, they are looking to get ahead of the competition and CIOs are en route to a career as a CFO. To give specific value, you could create content like an e-book or webinar series such as “The New Voice of the CIO.” This is content that makes you valuable to your target audience and sets you apart.  


Why You Need Universal Analytics by Google


Several years ago, Google took the world by storm announcing that it would be making coveted web analytics data available to website owners free of charge. Of course, Google was not all too altruistic with its intent — gaining behind the scenes data on millions of websites. Website owners were able to use this data, equally, to make informed decisions about how to optimize websites to drive additional sales and revenue. Universal Analytics is the next step down the road to online success. You Need Universal Analytics Right Now because it offers the following value ads: Offline Analytics, Referral Exclusion, Expanded Custom Variables, Dimension Tracking and Anonymous IDs!


Using Big Data to Build Customer Relationships

Big data most likely to impact customer relationshipsBig data is no longer a marketing buzzword; it’s an industry mainstay. In today’s digital age, businesses are trying to leverage mass quantities of collected information to their advantage by identifying their customers’ behavioral and buying trends.

Big data most likely to impact customer relationships

In fact, creating stronger consumer partnerships is the area where big data could have the biggest impact this year! According to a recent Accenture study, “Big Success with Big Data“, 37 percent of executive respondents said big data would have the largest effect on positively driving customer relationships this year. Sixty-three percent reported believing big data impacting customer relationships was in the top three effects.


6 Common Landing Page Mistakes

Why are your visitors leaving your websiteAre your visitors leaving your website?

Here’s a scary thought: You’re driving traffic to your landing pages, but conversion rates are spookily low. The traffic is flowing in the right direction, but once the users reach your site, they’re fleeing as if; they just saw a ghost.

But why?

Businesses can drastically improve landing page conversion rates with relevant information, well-placed CTAs and outlining a clear, simple message to follow on their landing pages. According to a recent infographic compiled by software suite Marketizator, there are a few reasons why customers are spooked by landing pages: