B2B Lead Generations for 2015

Planning B2B lead generation for 2015The end of the year is rapidly approaching, which means it’s already time to look ahead to 2015. If certain tactics didn’t deliver results in 2014, it may be time to consider a lead generation refresh. Here are some of the tactics that are expected to be the most important in the next year:

Content Marketing for Lead Generation

The marketing industry has been buzzing about content for the past few years, with good reason. Content is a great source of qualified B2B leads. However, this marketing channel has evolved over time, so it’s important to keep up with new trends.

Lead Generation

Affiliate Marketing for Lead Generation – Myths

3 Myths About Affiliate Marketing

3 myths about Affiliate MarketingThere are a number of myths surrounding the affiliate marketing industry. Digital lead generation has grown in popularity and effectiveness, thanks in part to the rise of Web-based outreach campaigns, but a number of myths surround affiliate marketing – some of which cause businesses to avoid affiliate initiatives.

Decision-makers and business owners alike need to understand these myths to make the best choices they can for the growth of their respective companies. Affiliate partners have a lot to gain by implementing some type of digital lead generation campaign. Listed below are three myths about affiliate marketing:

Lead Generation

6 Common Landing Page Mistakes

Why are your visitors leaving your websiteAre your visitors leaving your website?

Here’s a scary thought: You’re driving traffic to your landing pages, but conversion rates are spookily low. The traffic is flowing in the right direction, but once the users reach your site, they’re fleeing as if; they just saw a ghost.

But why?

Businesses can drastically improve landing page conversion rates with relevant information, well-placed CTAs and outlining a clear, simple message to follow on their landing pages. According to a recent infographic compiled by software suite Marketizator, there are a few reasons why customers are spooked by landing pages:

Lead Generation

Using Big Data Analytics to Measure Digital Marketing ROI

measuring digital ROIDigital marketing has entirely transformed the way businesses reach out to prospective clients. The Internet’s vast reach has enabled companies to not only connect with a higher number of prospects, but do so in a more engaging manner in real time. As a result, marketing spend on digital channels – social media, specifically – has increased significantly over the years.

Citing a Duke University study, The Wall Street Journal recently reported spending on social media advertising, currently represents 9 percent of advertising budgets. That figure is expected to increase to 13 percent by next year and will likely account for 21 percent of the pie in the next five years. Digital marketing spend in general is forecasted to increase 11 percent in the next 12 months, while traditional advertising budgets are expected to contract 3.6 percent.

Lead Generation

How To Generate More Leads For Your Business

Lead generation 101: Know what customers like Successful lead generation strategies start with understanding a target market and exploiting certain wants and desires. Businesses can’t expect to effectively interact with potential leads if they’re sending useless rhetoric during an outreach campaign, so it’s critical for marketers to not only communicate on channels where consumers are…

Lead Generation

Landing Page Optimization for Quality Leads

Lead generation was a cornerstone of business success long before the Internet changed the game, but in the ensuing years, it’s become ever more important for organizations both large and small to focus on bringing in new consumers.

(via Web SEO Analytics)

So whether it’s your online presence you’re worried about or more classic forms of lead generation, it pays to have best practices in place. The following are some cardinal rules you’ll want to keep in mind when creating a lead generation strategy:

Leave a number

Whether it’s a landing page on your website or an ad on the radio, providing consumers with a number to call is essential for lead generation.

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