7 Things To Include In Your Lead Generation Forms

Lead Generation Forms

The last stop on the journey to lead conversion, your website’s lead generation form is a crucial step in the process of creating prospects for your business. Whether it converts visitors to subscribers or puts prospects in touch with your business, there are key ingredients any form should have to optimize its success rate.

Do all of your lead conversion forms contain these seven elements?

1. Social logins: Social logins can make it fast and easy for visitors to sign up for content access with essentially one click.

2. Testimonials: In addition to compelling copy, Business 2 Community explains that marketers can boost their credibility through testimonials because they introduce you and your business as an expert resource. They function as compliments to the copy on your landing page, which entices visitors to provide their contact details for further interaction.

Lead Generation

Generate More Sales With Call Tracking

Many advertisers base their performance reviews on call tracking systems that provide analytic information about incoming phone calls. There are various ways to implement a call tracking system. Typically, it generates information about incoming calls such as the number, time and geographical location. This drives sales by informing advertisers when and where to reach their most relevant audience.

Generate more sales with call tracking
Effective call tracking can improve sales.

Pay Per Call

How Is Digital Marketing Impacting Customer Engagement?

How is digital marketing impacting customer engagementCustomers are more tech-savvy than ever before, and marketers have a huge arsenal of tools available for lead generation. However, consumers’ demands are growing more sophisticated. They want personalized marketing content and to be able to interact with a brand through whichever channel they choose. Using data to refine your marketing efforts improves your ability to maintain engagement with current and potential clients. Data-driven marketing created a number of new opportunities, according to Forbes and Turn’s “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization” report.

It’s hard to create meaningful customer engagement without the personalization capabilities of data. Leaders in data-driven marketing are more likely to report they have a competitive advantage and experience an increase in revenue. Although some companies have been implementing customer data points into their marketing efforts for some time, it’s becoming more important than ever before to maintain relevance and ensure individuals are getting valuable content.

Online Marketing Strategy

How to Generate Business with Call to Action

Implement Call to Action on your websiteEasily Add Calls to Action to Your Service Based Website

You can have the best looking website and it can still fail at its core purpose: generating business for you. Most everyone looks at web design as a creative project that puts a nice online face to a company; to show people you are a professional organization and are an authority in your industry.

A well-designed, beautiful website can definitely make a difference in bringing in business, but there are also plain or unattractive websites that have outperformed better-designed sites many times over. The main reason these plain websites can outperform comes down to Call to Action. The Call to Action on these high-performing sites communicates effectively to prospects and successfully encourages conversion. The easiest way to get your site generating leads and sales is to implement Calls to Action.

Lead Generation

How to Set Up a Pay-Per-Call Campaign to Generate Quality Inbound Leads

Drive more calls to your business with Pay Per Call AdvertisingIs Pay-per-Call Advertising Right for You?

A Pay-per-Call advertising program will have your company listed in print publications and get radio and TV air time at no upfront cost. You only pay when a prospect calls as a result of the ads, and the phone call lasts a certain amount of time. There is no upfront media buy here!

The first step is to determine if this type of advertising is a fit for your company. Pay-Per-Call is an asset to businesses that provide a service or product that can be used by a large majority of consumers or businesses. Also, this is a great marketing option if you accept inbound sales calls and are looking to increase brand awareness. Pay-Per-Call advertising can be an especially lucrative ad channel if you have a national presence.

Pay Per Call

Lead Generation with Email Marketing – Tips for 2015

Email marketing tips for 2015Even though it’s been around for a while, email marketing is still one of the best ways to attract new customers and build strong relationships with clients. Many marketers have moved on to other digital tactics, but email is a tried and true technique that drives results and offers a high return on investment. Like many other marketing channels, email has changed over time. Here are some ways that emails will likely be used in 2015 for lead generation:

1. Mobile responsive messages will be mandatory

Mobile website traffic surged in 2014. More people are using their smartphones to check email, search the Web and browse their social networks than ever before. Not accommodating mobile users is a crucial error for any marketer, even in the business-to-business sector. Subscribers expect to be able to easily view emails from any device. Poorly designed mobile emails take a long time to load, and it may be difficult for users to click through to your website. Responsive emails can ensure all device users are able to view the message.

Email Marketing

How Pay Per Call can Pump Up the Gym Industry

Pay Per Call Advertising for Franchise Gyms

In North America there are many franchise gyms (Steve Nash Fitness, Gold’s Gym) in every city. Some have a North American presence, while others may only have a local reach. Excluding the single mom and pop fitness centers, most franchise gyms have multiple locations to provide customers a convenient location to attend.

Franchise gyms typically convert the best once a customer has tried their service. Franchise gyms will often go as far as offering free trials to the gym, a free session with a personal trainer and discounted memberships to get customers through the door.

As it stands, most gyms who offer promos ask people to go online or to sign up. This leaves the onus on the customer to take action. Even if they did go online and get their free trial pass there is still a good chance that they never even use it.

So how can we get people to not only take the first step in signing up for the offer but actually come through the door? The answer is in Pay Per Call Marketing!

Pay Per Call

7 Tips for Business-to-Consumer Lead Generation

7 tips for B2C lead generationLead generation receives a lot of attention in the business-to-business community, but what about B2C? Consumer-facing companies need a consistent stream of leads to maintain revenue growth. Unlike in B2B marketing, businesses have less time to build the relationship with prospects. Marketers need to find new ways to create opportunities to acquire customers, according to MarketingProfs. Here are some tips to maximize your lead generation efforts:

1. Confirm interest with email

It’s a waste of time and your marketing budget to pursue leads who aren’t interested in your products or service. When potential customers subscribe to your email list, it may be a good idea to follow up with a confirmation message that asks them to take another action such as clicking a link. People who are willing to do this tend to be more profitable to your business because they are more engaged. Leads who don’t respond after multiple confirmation messages are unlikely to provide as much value.

Promote & Reach

How Effective Is Your Content Marketing?

How effective is your content marketingContent marketing is one of the most important lead generation tools. It’s been commanding a greater share of marketers’ attention and budgets for the past few years, and 2015 doesn’t seem to be any different. Content is crucial for nurturing leads in the business-to-business sector, and it can inform their purchasing decisions. Even though content has been a major trend in marketing for the past several years, some companies still struggle to do it effectively.

In 2014, Forrester Research studied 30 different B2B brands to determine how well their content resonated with their audiences, according to Click Z. Unfortunately, only 4 out of the 30 companies succeeded in this area. Marketers need to focus on creating content that buyers want to read. Otherwise, marketing materials often are reduced to product features and why a particular company has the best offering. B2B marketing is highly complex, but marketers need to provide relevant information for prospects. While each brand and its audience is different, conducting tests can reveal which types of content are the most effective.

Content Marketing

6 Content Marketing Strategies That Convert

6 content marketing strategies that convertMost marketers have heard the expression “content is king” by this point. It isn’t just a rumor: Content is one of the most important components of a lead generation strategy or affiliate marketing programs. However, many companies are still struggling to take full advantage of content marketing. Whether it’s not dedicating enough resources, not having enough time or having difficulty choosing the right tactics, content is not always the easiest strategy to implement.
Fortunately, there are a number of ways marketers can make their content more successful. Here are some tips to maximize the effectiveness of your campaigns:

1. Connect content and LinkedIn

Much has been made about the effectiveness of using social media to share content marketing materials. For business-to-business marketing in particular, LinkedIn was rated the best network for linking to blog posts and sharing articles in a Content Marketing Institute study, according to Business 2 Community. You can even use this platform to post original content and participate in group discussions.

Content Marketing