Consider Live-Tweeting At Your Next Event
You put so much effort into both attending and planning memorable events. Why not leverage those experiences to your advantage? Live-tweeting allows anyone from stakeholders at their desks to customers on the train to follow the highlights of an event. It will not only prompt attendees to keep the conversation going, but extend the life of the event.
Live tweets are another layer of event-related content that helps marketers expand their audience and increase influence in their industry. It’s one of the best ways for people to engage with your business after an event, and you can attract new followers and drive people to your website.
We tend to think of LinkedIn as an online resume, but marketers should consider it as an important social media tool and an integral part of any program.
Think companies are spending a lot on social media now? According to Duke University’s Fuqua School of Business, the social media spending of U.S. firms is expected to rise 150 percent over the next five years. If your reaction is that you couldn’t dedicate more hours to your activities on social networking sites without cloning yourself, take heart. Most marketers could strengthen their social media programs by making better use of tools and techniques already available to them.
2014 is quickly coming to a close, which means it’s already time to consider marketing plans for 2015. Marketing is consistently getting more personalized and happens across a larger number of channels, and this is expected to continue next year. Here are the top 7 trends marketers and advertising agencies need to be aware of in the next 12 months: