How Is Digital Marketing Impacting Customer Engagement?

How is digital marketing impacting customer engagementCustomers are more tech-savvy than ever before, and marketers have a huge arsenal of tools available for lead generation. However, consumers’ demands are growing more sophisticated. They want personalized marketing content and to be able to interact with a brand through whichever channel they choose. Using data to refine your marketing efforts improves your ability to maintain engagement with current and potential clients. Data-driven marketing created a number of new opportunities, according to Forbes and Turn’s “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization” report.

It’s hard to create meaningful customer engagement without the personalization capabilities of data. Leaders in data-driven marketing are more likely to report they have a competitive advantage and experience an increase in revenue. Although some companies have been implementing customer data points into their marketing efforts for some time, it’s becoming more important than ever before to maintain relevance and ensure individuals are getting valuable content.

Online Marketing Strategy

How to Create Great Content for Your Site

How To Create Great Content

Do You and Your Staff Want to Read It?

Here’s a tip for all the business owners who manage and write their own content for their website. Write content that is natural, compelling and interesting for your readers. If you wouldn’t be interested in reading the content why would anyone else? Ask yourself, if it wasn’t your own company site, would you read through it without losing interest?

Strong Content Reigns Supreme

More and more you hear industry experts talking about how ‘content is king’ for online rankings. That keywords no longer matter and link building is a thing of the past. While algorithms have changed dramatically over the years, the truth is that keywords and on-page coding and link building are not as important as they once were. That’s not to say that keywords and link building is irrelevant. They still play an important role; however, the largest factor is indeed content.

Content Marketing

Social Media Mistakes To Avoid In Marketing

Social media mistakes to avoid in marketingSocial media is an important tool for lead generation and affiliate marketing programs. While these networks can help your brand connect with a wider audience or reach more qualified prospects, it’s important to avoid any significant missteps with these platforms. Here are some crucial errors that you need to prevent:

1. Taking advantage of inappropriate news events
While some real-life events can be used to express a viral brand message like Oreo’s tweet about the power outage at the 2013 Super Bowl, not everything is fair game on social media. Some brands found themselves in hot water this year after putting a promotional spin on inappropriate events, according to Tech Republic. The same goes for getting involved in trending hashtags without researching them first. It’s crucial to think about how something may be interpreted by others before posting to avoid reputational hazards.

Social Media

Is Your Email Campaign Ready for 2015?

Is your email campaign ready for 2015While some marketers have been saying email is dead for several years, this tactic is still relevant for many industries. However, it has changed a great deal over time. Techniques that converted customers in the past may not be relevant any longer. Email isn’t going anywhere. It can still be incorporated into other digital marketing strategies.

Some components of email marketing are becoming less relevant, according to ClickZ. Consider making these changes in 2015:

Email Marketing

How to measure digital marketing ROI

How to measure digital marketing ROIIn the past, it was notoriously difficult to measure return on investment from online marketing efforts. Today, getting a handle on ROI tracking is more important than ever because marketers are expected to increase their budgets for social media in 2015, according to Newsfactor, citing data from a Salesforce study.

Marketers used to focus on campaigns rather than personalized materials, but a massive shift is underway as brands emphasize the customer experience. Where does ROI enter into the equation? The buyer’s journey needs to be consistent across all channels to drive conversions. As marketing gets more personal, mobile budgets are increasing as well because smartphones and tablets give brands the chance to have one-on-one interactions with potential customers in real time. Mobile and social media engagement are no longer an added benefit; they are a necessity for giving clients the kinds of experiences they want. In fact, the Salesforce report found there was a 48 percent increase in the number of marketers who have integrated mobile into their strategies in the past year.

As mobile and social media take off, marketers need better ways to measure ROI.

Online Marketing Strategy

How to Generate Business with Call to Action

Implement Call to Action on your websiteEasily Add Calls to Action to Your Service Based Website

You can have the best looking website and it can still fail at its core purpose: generating business for you. Most everyone looks at web design as a creative project that puts a nice online face to a company; to show people you are a professional organization and are an authority in your industry.

A well-designed, beautiful website can definitely make a difference in bringing in business, but there are also plain or unattractive websites that have outperformed better-designed sites many times over. The main reason these plain websites can outperform comes down to Call to Action. The Call to Action on these high-performing sites communicates effectively to prospects and successfully encourages conversion. The easiest way to get your site generating leads and sales is to implement Calls to Action.

Lead Generation

Google AdWords PPC or SEO for Small and Medium Sized Businesses?


The Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing.  You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:

– Do you need immediate business?

– Can you afford to pay for traffic?

– Can you afford to invest for 6-12 months without seeing significant growth in my business?

– Do you have the budget to do both?

Immediacy Vs Investment Now let’s break down what these questions can mean for you.

Online Marketing Strategy, Pay-Per-Click, Searching Engine Optimization