Lead generation receives a lot of attention in the business-to-business community, but what about B2C? Consumer-facing companies need a consistent stream of leads to maintain revenue growth. Unlike in B2B marketing, businesses have less time to build the relationship with prospects. Marketers need to find new ways to create opportunities to acquire customers, according to MarketingProfs. Here are some tips to maximize your lead generation efforts:
1. Confirm interest with email
It’s a waste of time and your marketing budget to pursue leads who aren’t interested in your products or service. When potential customers subscribe to your email list, it may be a good idea to follow up with a confirmation message that asks them to take another action such as clicking a link. People who are willing to do this tend to be more profitable to your business because they are more engaged. Leads who don’t respond after multiple confirmation messages are unlikely to provide as much value.
2. Responsive design
The marketing world is now mobile. In the past, many companies provided a mobile experience by designing a separate website, but this approach many not be as effective. Google prioritizes website load speed, and redirecting to a mobile site can add a few seconds to the time and lead to a penalty. Additionally, the wide variety of mobile devices on the market means you need to account for different screen sizes.
Shoppers may access your website more than once before deciding to buy, and they expect a consistent experience across different devices. Responsive design is one of the best ways to optimize for mobile because it accommodates all devices, Business 2 Community stated.
3. Provide a stronger incentive
Loyola customers can be a valuable source of new leads. If you create a special offer, they may be willing to refer other people to your company, MarketingProfs suggested. This can deepen loyalty with existing clients and create an opportunity for more engaged new prospects.
4. Be patient with leads
While marketers should always practice good list hygiene to keep their customer data current, it’s important to be patient with new subscribers who don’t purchase right away. If they took the time to subscribe to your list, there may still be an opportunity to convert them, even if they don’t respond to a marketing message right away.
5. Adhere to email marketing best practices
Asking leads to opt in to your email list ensures they will be more engaged and less likely to unsubscribe. However, you need to allow leads to leave your list when they want to or you risk being marked as spam.
6. Go back to marketing basics
Digital marketing is becoming increasingly fragmented, which makes it more difficult to reach the right customers, Business 2 Community said. Marketers need to take a step back and consider the effectiveness of their campaigns to ensure they are producing content that is relevant to their target audience. Digital marketing will only get more complicated as consumers continue to rely on mobile devices.
7. Focus on loyalty and retention
While it may seem counterintuitive when you’re focused on acquiring new customers, building loyalty and retaining existing clients is crucial for your outreach efforts. The number of engaged, loyal customers you already have can determine how many new prospects you can attract, according to Business 2 Community. In addition, it costs more to acquire new clients than retain existing ones. Engaged customers can be a great source of word-of-mouth promotion, which can help you gain quality leads.
If you are looking for more ways to generate leads for your business, speak with us to learn more about our performance based lead generation strategies.