In North America there are many franchise gyms (Steve Nash Fitness, Gold’s Gym) in every city. Some have a North American presence, while others may only have a local reach. Excluding the single mom and pop fitness centers, most franchise gyms have multiple locations to provide customers a convenient location to attend.
Franchise gyms typically convert the best once a customer has tried their service. Franchise gyms will often go as far as offering free trials to the gym, a free session with a personal trainer and discounted memberships to get customers through the door.
As it stands, most gyms who offer promos ask people to go online or to sign up. This leaves the onus on the customer to take action. Even if they did go online and get their free trial pass there is still a good chance that they never even use it.
So how can we get people to not only take the first step in signing up for the offer but actually come through the door? The answer is in Pay Per Call Marketing!
While utilizing the same marketing channels that franchise gyms already employ, such as online, print, TV and radio, Pay Per Call means that franchise gyms will only pay for actual calls that are generated by the ad. Not only will this minimize advertising risks, the gyms will also receive all the branding and awareness for free.
By asking the customer to call in to receive this offer this provides the gym the advantage of speaking with the customer directly to either potentially start them on their membership or to perhaps book them in for their free offer. These actions of calling-in or booking an appointment provide the customer a feeling of accountability, which in turn will likely lead to more people actually coming through the doors than just signing up for their free trial online.
All this to say: having real communication with customers will more likely lead to increased sales.