Setting Up Your Pay-Per-Call Marketing
If you are preparing or have a budget for Pay-Per-Call marketing, this means you are taking investment into marketing strategy seriously. You have come to see that Pay-Per-Call is a great way to get people genuinely interested in your products or services to contact you. It’s a form of marketing that stirs action, and hopefully leads to conversion. Now, when it comes to running Pay-Per-Call, you can go directly to a network that already has an extensive range of affiliate partnerships. Partnering with another company to work as your Affiliate Manager is adding another step in the process and another point of payment.
What’s the Difference Between Affiliate Management and a Network?
A network offers you exposure and volume, for sure, and that’s what you want. However, while quantity is definitely a goal, so is quality. It is important that the calls that come in from your Pay-Per-Call campaigns and your marketing output elicits valuable responses, rather than mass response. With a high volume of calls, you may be paying for incoming calls that do not yield a high conversion rate. The priority of a network is to bring in the calls for you. The core difference between a network and an Affiliate Manager is that an Affiliate Manager prioritizes quality calls. A network fulfills call traffic, while an Affiliate Manager strategizes for call success rate.
Why Use Affiliate Management?
Yes, in a sense, hiring an Affiliate Manager is adding a middle man, and you would be right to question why to give a cut of your budget here. It may be helpful to see Affiliate Management as a broker who finds you the best interest rates rather than a middle man. Or, another good example would be that an Affiliate Manager is a sifter. Sifting flour when you are baking doesn’t mean you get less flour. It means it takes a little bit longer, but you end up with something better to work with for the end result. We may spend your Pay-Per-Call budget slower, but it is for the sake of quality leads and performance, and you will get the same number of calls eventually.
You do not and should not have to choose between quality and quantity when it comes to your marketing campaigns. They should go hand in hand, and how an Affiliate Manager can benefit you is by watching the progress, testing the success rate of your calls in specific markets, regions, and different customer markets to determine the best ways to focus the resources of the network you are working with. Ultimately, time is your most valuable resource, and Affiliate Management allows you the time to grow your business while we take care of your Pay-Per-Call marketing. You can either bring an Affiliate Manager into a network you are already working with, or start with an agency with Affiliate services that can recommend and set you up with the best network for you. Learn more about the program here, or give us a toll-free call to ask any questions you may have: 855.577.1139.