The State of Search Across Devices
Nowadays consumers are using their mobile phones for a variety of activities before, during, and after their in-store shopping experiences. So how does this impact your brick and mortar business? Here are some ways that your potential customers are using mobile which influences their path to purchase and their basket size.
90% of smartphone shoppers use their phone for pre-shopping and the top 5 things they do are: find location/directions, find hours, make pricing comparisons, find promo offers and find where specific products are sold.
Tip: Make it easy for customers to find your location, directions and hours when they visit your website on mobile.
84% of smartphone shoppers use their devices to shop while in store and almost 50% use their mobile for at least 15 minute. Here’s what they do on their mobile device while shopping in store:
- 73% use search to help find where products are sold
- 72% use search to help make pricing comparisons
- 42% use search to help find promo offers
So how does these behaviours impact your business? Research shows there’s a 37% average increase in basket size from frequent smartphone user. For health and beauty industry, it can improve basket size by 50%.
Tip: Make your store mobile friendly. Take advantage and start embracing mobile use in-store today. Including a wide inventory of ecommerce products, store maps and product information are just some of the ways to connect with your mobile shoppers.
(click to enlarge the infographic)
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