Companies that want to success in today’s market need to have a strong online presence. Marketing tactics used in the past, such as newsletters, leaflets, events, radio and TV ads, etc. are still important but need to be combined with a comprehensive and customized digital strategy. Some companies decide to save money and assign their…
DetailsIs in your 2017 business plan to focus more efforts on increasing your website ranking? Congratulations you are in the right track to take your business to the next level! In this blog post we have compiled several useful tips to achieve this goal with the help of SEO. What’s is SEO? If you are…
DetailsThe digital marketing landscape will keep changing and growing at fast speed in 2017 and predictions for Search Engine Optimization (SEO) are similar. You need to be aware of the changes and respond to the new trends. To help you strategize successfully your SEO activities we have summarized some recommendations that you can start implementing now…
DetailsHaving an efficient online marketing strategy is core for businesses with an online presence. Measuring the impact of your marketing strategy is as important as implementing it and it requires understanding of the basic advertising terms used by marketers nowadays. In this article we have compiled a list of online marketing terms and acronyms…
DetailsIn a world of ever expanding channels and devices, marketers have to be very strategic about where they invest their budgets. And one of the biggest measures of success for marketers is a healthy ROI.
DetailsWhat is your call-to-action (CTA) strategy? We all know including them in our ads, blog articles, and site content is important. Many businesses tend to sandwich their content with a CTA at the beginning and at the end. The logic behind this is sound: putting a CTA button at the top is the first thing…
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