How to measure digital marketing ROI

How to measure digital marketing ROIIn the past, it was notoriously difficult to measure return on investment from online marketing efforts. Today, getting a handle on ROI tracking is more important than ever because marketers are expected to increase their budgets for social media in 2015, according to Newsfactor, citing data from a Salesforce study.

Marketers used to focus on campaigns rather than personalized materials, but a massive shift is underway as brands emphasize the customer experience. Where does ROI enter into the equation? The buyer’s journey needs to be consistent across all channels to drive conversions. As marketing gets more personal, mobile budgets are increasing as well because smartphones and tablets give brands the chance to have one-on-one interactions with potential customers in real time. Mobile and social media engagement are no longer an added benefit; they are a necessity for giving clients the kinds of experiences they want. In fact, the Salesforce report found there was a 48 percent increase in the number of marketers who have integrated mobile into their strategies in the past year.

As mobile and social media take off, marketers need better ways to measure ROI.

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Online Marketing Strategy

How to Generate Business with Call to Action

Implement Call to Action on your websiteEasily Add Calls to Action to Your Service Based Website

You can have the best looking website and it can still fail at its core purpose: generating business for you. Most everyone looks at web design as a creative project that puts a nice online face to a company; to show people you are a professional organization and are an authority in your industry.

A well-designed, beautiful website can definitely make a difference in bringing in business, but there are also plain or unattractive websites that have outperformed better-designed sites many times over. The main reason these plain websites can outperform comes down to Call to Action. The Call to Action on these high-performing sites communicates effectively to prospects and successfully encourages conversion. The easiest way to get your site generating leads and sales is to implement Calls to Action.

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Lead Generation
Feb22015

Google AdWords PPC or SEO for Small and Medium Sized Businesses?


The Questions to Ask Yourself So you’re a small or medium sized business and you need online marketing.  You don’t have a huge budget, but you have enough to invest in your business to help it grow. You’ve heard of Search Engine Optimization (SEO) and you’ve seen Google AdWords, but you’re not sure which one to choose, or how to choose. In order to make a decision there are some things to consider when deciding your online marketing strategy:

– Do you need immediate business?

– Can you afford to pay for traffic?

– Can you afford to invest for 6-12 months without seeing significant growth in my business?

– Do you have the budget to do both?

Immediacy Vs Investment Now let’s break down what these questions can mean for you.

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Online Marketing Strategy, Pay-Per-Click, Searching Engine Optimization
Jan292015

How to Use Local Marketing

How to use local marketing in 2015Even though the Internet has the power to connect you to a large, global audience, local marketing is crucial for personalization. Whether you target a small area or consumers in multiple geographic regions, content needs to be customized based on their unique interests.

However, marketing is becoming more challenging for many brands as consumers grow more concerned about privacy and turn off tracking in their Web browsers or pay to remove ads from mobile apps, according to Ad Age. Even though companies have more ways to reach customers than ever before, it isn’t always easy. Local marketing makes it easier for companies to connect with their target audience because it enables clearer intersections between search engine optimization, social media and mobile.

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Searching Engine Optimization

How to Choose a SEO Service Provider

Top Question When Considering SEO Services

When speaking to people looking for an SEO provider, the most common question we hear from them is, “How much does it cost?”

That’s a fair question. Everyone needs to know their bottom line and how to get the best return on their investment (ROI). However, when searching for an SEO company, the cost isn’t the primary factor that you should be looking at. It’s what you will receive in return that should matter the most.

We often use the example of taking a car into a mechanic to get it serviced. If you had a relatively new Mercedes that needed it tuned up, you can either take it to a trusted and experienced mechanic or find someone off of Craigslist to do the job at a fraction of the price.

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Searching Engine Optimization