Easily Add Calls to Action to Your Service Based Website
You can have the best looking website and it can still fail at its core purpose: generating business for you. Most everyone looks at web design as a creative project that puts a nice online face to a company; to show people you are a professional organization and are an authority in your industry.
A well-designed, beautiful website can definitely make a difference in bringing in business, but there are also plain or unattractive websites that have outperformed better-designed sites many times over. The main reason these plain websites can outperform comes down to Call to Action. The Call to Action on these high-performing sites communicates effectively to prospects and successfully encourages conversion. The easiest way to get your site generating leads and sales is to implement Calls to Action.
Here are some easy ways to add Calls to Action to your website:
1. Put Your Phone Number in big font on every page of your website.
Simply add your phone number and a brief description expressing why someone should call you on every product or service page. Place it in multiple places on each page. You could simply add a large font phone number to the top of each page, or consider these options:
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2. Add a simple form to your website
If you goal is to generate leads, you need to give a prospect every option to reach out to you. Give different ways for customers to reach you. If it is late at night, a customer is not likely to call you. So give them an option to reach out any time of the day. By implementing a simple lead form, the prospect can take action when their interest is at its peak. It can be for a free quote, free consultation or a just a basic inquiry/contact form. Here are some examples below.
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No matter how strong your online efforts may be, you need to prompt people to reach out. There will be prospects that will hunt down your phone number and contact you, but potential customers who are on the fence need prompting to take that next step. Make it easy for them to reach out to you with simple Calls to Actions.