Should You Invest in Bing Ads?

There are many reasons marketers are investing time, attention and cash in their e-commerce ad campaigns. New trends and features in pay-per-click advertising models are providing us with more keyword level control than ever. The rise of online product listing ads – as well as increasing improvements around product listings themselves – is also creating more product awareness among consumers who shop online.

Google AdWords dominates the paid search industry and is certainly crucial to many online campaigns. But marketers shouldn’t overlook the benefits of Bing ads.

A boost to search volume
One misconception that marketers and consumers alike share is that Google somehow controls all online searches. There’s actually more diversity of search methods than many people realize. According to comScore’s “April 2015 U.S. Desktop Search Engine Rankings,” Yahoo sites account for 12.7 percent of search volume and Microsoft sites account for 20.2 percent. Google gets 64.2 percent – a high percentage, but not exactly a monopoly.

Bing Ads serves pay-per-click ads for Yahoo and Microsoft sites. Can your brand afford to miss out on nearly one-third of searches?

Lead Generation

7 Things To Include In Your Lead Generation Forms

Lead Generation Forms

The last stop on the journey to lead conversion, your website’s lead generation form is a crucial step in the process of creating prospects for your business. Whether it converts visitors to subscribers or puts prospects in touch with your business, there are key ingredients any form should have to optimize its success rate.

Do all of your lead conversion forms contain these seven elements?

1. Social logins: Social logins can make it fast and easy for visitors to sign up for content access with essentially one click.

2. Testimonials: In addition to compelling copy, Business 2 Community explains that marketers can boost their credibility through testimonials because they introduce you and your business as an expert resource. They function as compliments to the copy on your landing page, which entices visitors to provide their contact details for further interaction.

Lead Generation

8 Tips To Drive Lead Generation With Pay-Per-Inquiry Radio Advertising

per-inquiry radio advertising

Many brand advertisers are missing out on the performance placement opportunities that radio has to offer. Pay-per-inquiry radio advertising is one such opportunity for direct marketers because, typically, you only pay for the inquiries generated, regardless of the number of spots that air. It could also enable you to reach more radio markets than you would through traditional radio buys. Last year AdAge ranked pay-per-lead generation programs among its top B2B prospecting programs, but it can be just as effective for B2C.

Your program would get rolled out to a broad spectrum of radio stations, networks and syndicators of your choice in your desired geographical area. Depending on your objectives, sales leads can be generated through a variety of offers, from a free appointment or trial, to a free rate quote or request for more information.

Lead Generation, Pay Per Call

What Is Pay Per Inquiry And Why Does It Work?

What is pay per inquiry, and why does it work

You need two things to profit from pay-per-inquiry: relationships with media outlets and a desire to advertise across a wide geographical area. Also called cost per lead, pay per lead or pay for performance, it’s a direct response marketing model whereby advertisers receive free ad time and space but only pay for results. The catch: You lose control of where and when the ads will run.

In a nutshell, your job is to entice consumers to call a customer service center. Media outlets often have unused air space, so making use of this unsold advertising space benefits both you and the media outlet. Marketers cycle their offer to their media partners, which produce trackable, measurable results. Your client merely agrees to pay a set price for each qualifying call.

Lead Generation, Pay Per Call

How to Generate Business with Call to Action

Implement Call to Action on your websiteEasily Add Calls to Action to Your Service Based Website

You can have the best looking website and it can still fail at its core purpose: generating business for you. Most everyone looks at web design as a creative project that puts a nice online face to a company; to show people you are a professional organization and are an authority in your industry.

A well-designed, beautiful website can definitely make a difference in bringing in business, but there are also plain or unattractive websites that have outperformed better-designed sites many times over. The main reason these plain websites can outperform comes down to Call to Action. The Call to Action on these high-performing sites communicates effectively to prospects and successfully encourages conversion. The easiest way to get your site generating leads and sales is to implement Calls to Action.

Lead Generation

B2B Lead Generations for 2015

Planning B2B lead generation for 2015The end of the year is rapidly approaching, which means it’s already time to look ahead to 2015. If certain tactics didn’t deliver results in 2014, it may be time to consider a lead generation refresh. Here are some of the tactics that are expected to be the most important in the next year:

Content Marketing for Lead Generation

The marketing industry has been buzzing about content for the past few years, with good reason. Content is a great source of qualified B2B leads. However, this marketing channel has evolved over time, so it’s important to keep up with new trends.

Lead Generation

Affiliate Marketing for Lead Generation – Myths

3 Myths About Affiliate Marketing

3 myths about Affiliate MarketingThere are a number of myths surrounding the affiliate marketing industry. Digital lead generation has grown in popularity and effectiveness, thanks in part to the rise of Web-based outreach campaigns, but a number of myths surround affiliate marketing – some of which cause businesses to avoid affiliate initiatives.

Decision-makers and business owners alike need to understand these myths to make the best choices they can for the growth of their respective companies. Affiliate partners have a lot to gain by implementing some type of digital lead generation campaign. Listed below are three myths about affiliate marketing:

Lead Generation

6 Common Landing Page Mistakes

Why are your visitors leaving your websiteAre your visitors leaving your website?

Here’s a scary thought: You’re driving traffic to your landing pages, but conversion rates are spookily low. The traffic is flowing in the right direction, but once the users reach your site, they’re fleeing as if; they just saw a ghost.

But why?

Businesses can drastically improve landing page conversion rates with relevant information, well-placed CTAs and outlining a clear, simple message to follow on their landing pages. According to a recent infographic compiled by software suite Marketizator, there are a few reasons why customers are spooked by landing pages:

Lead Generation

Digital Outreach is Evolving – Prestige Marketing

Digital marketing has become an important aspect of lead generation among many advertisers, so it may not come as a surprise that spending on social and search advertising is increasing.

Search and social lead generation spending is increasing

According to a recent infographic compiled by software company Kenshoo, both social and paid search advertising spend increased 81 and 19 percent year over year, respectively. Even between the second and third quarter this year, firms increased their spend as search marketing in Q3 was up 3 percent from Q2, while social advertising expenditures increased 13 percent in the same time period.

Lead Generation