Apr102015

Knowing When Your Brand Needs A Mobile App

Mobile apps give can give businesses new SEO opportunities.With more consumers spending time on their mobile apps, you may be wondering whether to take advantage of the trend. Many companies create apps to build on their existing communication with consumers via their iPhones, iPads and Androids, provide them with a new service, or broaden their audience.

But brand apps still comprise a small fraction of overall app activity. A few well-functioning mobile channels may already serve your brand just fine.

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Mobile Marketing

The 411 On Mobile Pay-Per-Click

Pay Per Click AdvertisingMore than half of adults use their phones to surf the Web, the Pew Research Center reported – a trend that will continue throughout 2015. That amounts to a lot more clicks and impressions available to marketers, many of whom are already using the pay-per-click model to target users of cell phones, iPads and other mobile devices.

Essentially, this offers a more efficient way to manage the type of website, time of day and ad copy that these visitors are viewing. Mobile PPC ad campaigns allow marketers control over when and how ads will be displayed, and who will see them.

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Online Marketing Strategy
Apr62015

8 Tips To Drive Lead Generation With Pay-Per-Inquiry Radio Advertising

per-inquiry radio advertising

Many brand advertisers are missing out on the performance placement opportunities that radio has to offer. Pay-per-inquiry radio advertising is one such opportunity for direct marketers because, typically, you only pay for the inquiries generated, regardless of the number of spots that air. It could also enable you to reach more radio markets than you would through traditional radio buys. Last year AdAge ranked pay-per-lead generation programs among its top B2B prospecting programs, but it can be just as effective for B2C.

Your program would get rolled out to a broad spectrum of radio stations, networks and syndicators of your choice in your desired geographical area. Depending on your objectives, sales leads can be generated through a variety of offers, from a free appointment or trial, to a free rate quote or request for more information.

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Lead Generation, Pay Per Call
Apr22015

What Is Pay Per Inquiry And Why Does It Work?

What is pay per inquiry, and why does it work

You need two things to profit from pay-per-inquiry: relationships with media outlets and a desire to advertise across a wide geographical area. Also called cost per lead, pay per lead or pay for performance, it’s a direct response marketing model whereby advertisers receive free ad time and space but only pay for results. The catch: You lose control of where and when the ads will run.

In a nutshell, your job is to entice consumers to call a customer service center. Media outlets often have unused air space, so making use of this unsold advertising space benefits both you and the media outlet. Marketers cycle their offer to their media partners, which produce trackable, measurable results. Your client merely agrees to pay a set price for each qualifying call.

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Lead Generation, Pay Per Call

A Brief History of Google Search Algorithms

A brief history of Google search algorithms

Confused by algorithms? Who wouldn’t be, considering that Google changes its search algorithms hundreds of times each year. The point of these pesky formulas, however, is not as hard to grasp if you understand why they exist in the first place.

Google bases its search results on PageRank, its original algorithm dating back to the 1990s. PageRank was created to establish a hierarchy that would rank websites in search engine results according to importance and popularity. Generally, it does so by taking into account both the quantity and quality of links to a given page. Your website may not have received thousands of visitors, but if it’s the only online source of expert information on a given topic, it could still rank higher than a spammy page that has been viewed more times.

Many other factors determine the ranking of search results on Google. Take a look at the top three  and what they mean for marketers:

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Uncategorized

4 Social Media Marketing Tips for B2Cs

Social Media Marketing ToolsThink companies are spending a lot on social media now? According to Duke University’s Fuqua School of Business, the social media spending of U.S. firms is expected to rise 150 percent over the next five years. If your reaction is that you couldn’t dedicate more hours to your activities on social networking sites without cloning yourself, take heart. Most marketers could strengthen their social media programs by making better use of tools and techniques already available to them.

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Social Media