Using Customer Experience to Drive Social Media Engagement

Find out what people are saying about your brand

Online reviews are among the best forms of advertising. It should be no surprise, then, that customers tend to trust each other for brand recommendations. And more of them are turning to social media to spread the word about product experiences good and bad.

MarketingProfs reported that 93 percent of consumers who write product reviews are inspired by a positive experience with a brand — while 71 percent do so after a negative experience. And reviews are just the tip of the iceberg in terms of how customers convey their experiences through social media.

Find the conversations
Pay attention to what people are saying about your brand on social media. The reputation that others are spreading can have a huge effect on a brand’s image. When a customer uses YouTube to demonstrate your software, or posts photos of your new makeup line on Pinterest, they’re generating interest through likes and comments.

That customer-driven buzz often expands over time, as links are shared with friends and make their way to new communities with new fan bases. When customers are driving interest, it can take time to generate results, requiring patience and follow-through on the part of marketers.

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Social Media

Why Use Affiliate Management for Pay-Per-Call

PayPerCall_Affiliate_Management_PrestigeMarketing

Setting Up Your Pay-Per-Call Marketing

If you are preparing or have a budget for Pay-Per-Call marketing, this means you are taking investment into marketing strategy seriously. You have come to see that Pay-Per-Call is a great way to get people genuinely interested in your products or services to contact you. It’s a form of marketing that stirs action, and hopefully leads to conversion. Now, when it comes to running Pay-Per-Call, you can go directly to a network that already has an extensive range of affiliate partnerships. Partnering with another company to work as your Affiliate Manager is adding another step in the process and another point of payment.

What’s the Difference Between Affiliate Management and a Network?

A network offers you exposure and volume, for sure, and that’s what you want. However, while quantity is definitely a goal, so is quality. It is important that the calls that come in from your Pay-Per-Call campaigns and your marketing output elicits valuable responses, rather than mass response. With a high volume of calls, you may be paying for incoming calls that do not yield a high conversion rate. The priority of a network is to bring in the calls for you. The core difference between a network and an Affiliate Manager is that an Affiliate Manager prioritizes quality calls. A network fulfills call traffic, while an Affiliate Manager strategizes for call success rate.

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Pay Per Call

Why Customer Engagement Is So Important

Why customer engagement is so importantMarketing is consistently becoming more personalized and targeted, focusing on smaller groups of relevant prospects instead of a single, large audience. Marketers need to focus on building closer, emotional connections with their customers to increase satisfaction, retention and revenue.

In the past, companies focused primarily on selling their products to customers without much care for expanding on the relationship and ensuring the target consumers’ preferences are met. A recent study from Marketo revealed that customer engagement is establishing itself as a top priority in digital marketing, according to Forbes. Companies are starting to emphasize the customer life cycle rather than making a one-off sale. Marketers need to provide a unique, personalized experience for customers at each touch point in the sales process. Putting this into practice will require more in-depth content, which will need to be optimized for a user’s device or the particular context of the situation.

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Online Marketing Strategy, Promote & Reach

Generate More Sales With Call Tracking

Many advertisers base their performance reviews on call tracking systems that provide analytic information about incoming phone calls. There are various ways to implement a call tracking system. Typically, it generates information about incoming calls such as the number, time and geographical location. This drives sales by informing advertisers when and where to reach their most relevant audience.

Generate more sales with call tracking
Effective call tracking can improve sales.

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Pay Per Call

What is Contextual Content Marketing?

Contextual content marketing is one of the biggest trends driving digital marketing in recent years. In fact, content marketing was voted the top marketing activity to drive commercial results in 2015, the Adweek Blog Network noted—outranking big data, marketing automation and social media marketing. Whether you’re hosting a cooking blog or a sample booth at a music festival, your content marketing strategy must contain two essential ingredients: good timing and authenticity.

use contextual marketing to build relationships

Contextual marketing can strengthen brands’ relationships with consumers.

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Content Marketing

How Is Digital Marketing Impacting Customer Engagement?

How is digital marketing impacting customer engagementCustomers are more tech-savvy than ever before, and marketers have a huge arsenal of tools available for lead generation. However, consumers’ demands are growing more sophisticated. They want personalized marketing content and to be able to interact with a brand through whichever channel they choose. Using data to refine your marketing efforts improves your ability to maintain engagement with current and potential clients. Data-driven marketing created a number of new opportunities, according to Forbes and Turn’s “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization” report.

It’s hard to create meaningful customer engagement without the personalization capabilities of data. Leaders in data-driven marketing are more likely to report they have a competitive advantage and experience an increase in revenue. Although some companies have been implementing customer data points into their marketing efforts for some time, it’s becoming more important than ever before to maintain relevance and ensure individuals are getting valuable content.

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Online Marketing Strategy

How to Create Great Content for Your Site

How To Create Great Content

Do You and Your Staff Want to Read It?

Here’s a tip for all the business owners who manage and write their own content for their website. Write content that is natural, compelling and interesting for your readers. If you wouldn’t be interested in reading the content why would anyone else? Ask yourself, if it wasn’t your own company site, would you read through it without losing interest?

Strong Content Reigns Supreme

More and more you hear industry experts talking about how ‘content is king’ for online rankings. That keywords no longer matter and link building is a thing of the past. While algorithms have changed dramatically over the years, the truth is that keywords and on-page coding and link building are not as important as they once were. That’s not to say that keywords and link building is irrelevant. They still play an important role; however, the largest factor is indeed content.

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Content Marketing

Social Media Mistakes To Avoid In Marketing

Social media mistakes to avoid in marketingSocial media is an important tool for lead generation and affiliate marketing programs. While these networks can help your brand connect with a wider audience or reach more qualified prospects, it’s important to avoid any significant missteps with these platforms. Here are some crucial errors that you need to prevent:

1. Taking advantage of inappropriate news events
While some real-life events can be used to express a viral brand message like Oreo’s tweet about the power outage at the 2013 Super Bowl, not everything is fair game on social media. Some brands found themselves in hot water this year after putting a promotional spin on inappropriate events, according to Tech Republic. The same goes for getting involved in trending hashtags without researching them first. It’s crucial to think about how something may be interpreted by others before posting to avoid reputational hazards.

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Social Media

Is Your Email Campaign Ready for 2015?

Is your email campaign ready for 2015While some marketers have been saying email is dead for several years, this tactic is still relevant for many industries. However, it has changed a great deal over time. Techniques that converted customers in the past may not be relevant any longer. Email isn’t going anywhere. It can still be incorporated into other digital marketing strategies.

Some components of email marketing are becoming less relevant, according to ClickZ. Consider making these changes in 2015:

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Email Marketing